Certified Chief Innovation Officer (CCInO)

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24 hours


UAE, Jordan


The Certified Chief Innovation Officer program is designed to assist leaders in the Innovation departments with their daily tasks, strategies and team management. The program will cover a wide array of topics from the different types of innovation and its three components to learning the latest techniques and methods in innovation, developing the human and utilizing resources for innovation. The program also includes topics on leaderships, entrepreneurship and the entire ecosystem of innovation.

Program’s Objectives

1- Be familiarized with the concepts of innovation and creativity and the three stages that lead to innovation
2- Develop the needed resourcves for innovation
3- Apply advanced techniques to encourage and harness innovation in the organization
4- Measure and audit innovation
5- Develop an innovative leadership style and employ it into creating an innovative culture
6- Understand the innovation ecosystem
7- How to prepare, qualify and win potential Innovation awards and contest


Target Audience

Professionals with at least 5 years of work experience working in the following areas:

  • Government & Political
  • Strategic Planning
  • Green & Sustainability
  • New Products & Services
  • Leadership & Management
  • Selling & Sales
  • Marketing, PR & Promotions
  • Process & Manufacturing
  • Meeting & Event Planning
  • Design & Experience
  • Environment & Space Design
  • Learning & Development
  • Communication


Program’s outline
Topic 1: Basics of Creativity and Innovation

. Economy today and yesterday.
. History of Innovation and Creativity.
. Creativity and Innovation compared with known market terms and concepts.
. Innovation in real business, public sector and non-profit organizations environments.
. Innovation relation with knowledge economy & knowledge based economy.
. Experiences from successful and non-successful institutions within the innovation context.
. Innovation versus quality and excellence.
. Known terms possibly related to Innovation (e.g.Triz, Six-Sigma, Kaizen, TQM, EFQM, BPMetc. ).
. Radical vs. Incremental Innovation.
. Types of Innovation (Business, Organizational, Strategy, Process, Product etc.).
. The three components of Innovation (Pre-Idea, Idea, Post-Idea).


Topic 2: Pre-Idea stage (strategies, policies and methodologies)

. Elements of building an innovative organizations culture.
. Policies, methodologies and regulations.
. Everything needed to build up the right environment to enhance creativity Innovation.
. Promoting Creativity as a prior step to fostering the culture and atmosphere of Innovation.
. What motivates people to be creative?
. How to initiate the appropriate psychological staff aptitude to innovate.
Get familiar with some tools to help analyze and define the problem or Innovation needs:

A) Ethnography (Pure observation, Contextual interviewing, Guerilla Ethnography)
B) Value Innovation
C) Lead users
D) Focus groups


Topic 3: Idea Stage (The creative thinking process to generate unique ideas)

. History of Creativity and creative thinking science.
. Personal versus organizational Creativity.
. Acquiring ideas (creative thinking or find ideas?)
. Pleasant journey through the world of Creativity and the process of generating ideas.
. Various creative thinking techniques to create as many ideas as possible in a very short time.
Getting familiar with world most familiar creative thinking techniques.

A) Brain storming
B) Lateral thinking
D) Mind mapping
E) Market research
F) Six Thinking hats
G) Triz

. Hands-on exercises and discussions on one or more creative thinking techniques.
. Where, when and how we should search for ideas.
. Role of social media in generating ideas.


Topic 4: Post-Idea Stage (Innovation process)

. Managing collected ideas.
. The Innovation cycle and the various approaches to nurture ideas.
. Methods of selecting the right idea.
. Evaluating the most suitable idea for the needs or the problem.
. Highlight and present ideas to enable team members retain them.
. Developing ideas in line with the needs of the organization:

A) Filtering, nurturing and enriching ideas
B) Ideas Development
C) Prototyping
D) Executing selected ideas


Topic 5: Developing the human and leading resources for Innovation

. How to build an innovative workspace.
. The human role as a key element in the Innovation process.
. Developing different human resources contributing to the Innovation cycle.
. What does it mean to be an Innovation Manager?
. The way an Innovation manager should undertake the innovative process both effectively and efficiently.
. Capitalizing on Operational and middle management to ensure seamless continuation of the Innovation process.
. Options of developing innovative resources.
. A practical exercise to creative innovative organization and Innovation teams.


Topic 6: Innovation Units

. Defining an Innovation Unit in various organizations.
. Importance of an Innovation unit for organizations.
. When it becomes a necessity to have an Innovation unit in any organization.
. Possible shapes of an Innovation unit.
. Roles within an Innovation unit.
. Innovation units functions.


Topic 7: Advanced techniques/methods

. Six-Sigma
. Kaizen
. Open Innovation
. Challenge driven Innovation


Topic 8: Advanced Topics

. Designing creative thinking place
. Technology scouting
. Intellectual properties (IP)
. Copyrights and Trade secrets
. Knowledge Management


Topic 9: Innovation benchmarking & Indices

. Purpose of benchmarking and applying indices.
. Country level indices versus organizational or industry level indices.
. Innovation Audit.
. Example of measuring Innovation (Innovation Styles©).


Topic 10: Innovative Leadership

. Leaders for an innovative organization.
. Building an innovative culture.
. Change management for innovative organizations.
. Advanced matters to consider (how, when and where applicable?):

A) Open Innovation.
B) Challenge Driven Innovation
C) Scenario planning.


Topic 11: Corporate Entrepreneurship

. What is Entrepreneurship?
. Importance of corporate entrepreneurship.
. Corporate entrepreneurship vs. personal entrepreneurship.
. Shapes of corporate entrepreneurship.


Topic 12: Innovation ecosystem

. What is an ecosystem?
. What is Innovation ecosystem?
. Why it is important to be part of the ecosystem?
. Roles of different organizations within the ecosystem.


Topic 13: Innovation awards and competition

. Why to participate in contests, competitions, and awards.
. How to prepare, qualify and win potential local and regional contests.
. Evaluate readiness to participate and win in competitions and awards.
. Details on preparation and participation requirements (example).