Mohannad Shahin

Mr. Mohannad Shahin – Managing Director MENA region

With 14 years professional experience in the Middle East, Mr. Shahin held senior management level positions in the corporate sector. Before joining LEAD, Mohannad worked as a Training Center Director, Sales & Marketing Director and Sales Manager with international and local corporations such as NYIT, London School of Marketing – Jordan, and Optimiza Academy.

Mr. Shahin’s major achievements in LEAD  are establishing and activating LEAD in UAE, KSA, Bahrain and Libya, signing agreements with various training providers and awarding body such as Jordan University of Science and Technology “exclusive partner”, QUALIFI “UK Awarding Body”.
Mohannad’s training and consulting experience encompasses many public and private corporations, his vision is to provide education, guide people on choosing right careers and counsel them to make them successful and to motivate people to work harder and keep them alive in their struggle to excel.
Mr. Shahin holds a B.A. degree in Management Information System.


Ms. Howayda Arikat – Operations Finance Director

Ms. Arikat is the Operations & Finance Director of LEAD – MENA Region. She is specialized in training products & services provided to individuals and corporate.
Ms. Arikat designs the training programs and supervises the whole training process. She is creative, critical thinker and excellent problem solver.
In addition to her 12 years of experience in the different lines of the training field, Ms. Arikat holds a Master of Business Administration (MBA) from New York Institute of Technology and a BA degree in Accounting from the University of Jordan in addition to the several professional certificates of training programs attended.


Ms. Lana Abu Tayeh – Regional Business Development Manager

Lana Abu Tayeh is responsible for the development and implementation of new training projects in the MENA region. Moreover, Ms. Abu Tayeh plans and supervises the overall sales activity and develops the existing client requirements whilst monitoring overall success.
In addition to her 4 years of experience in the training field, Ms. Abu Tayeh holds a B.A Degree in Management Sciences from the German Jordanian University.


Mr. Hani Shahin Business Development Manager – Mena Region “EDAD Program”

Mr. Shahin is responsible for EDAD program in the MENA region, he handles the ongoing projects and establishing new markets focusing on the Levant region such as Egypt and Libya.
Mr. Shahin has more than 8 years of experience in the area of business development and sales and he holds a bachelor degree in Management and Networking.


Ms. Bayan Zawaydeh is the Sales Coordinator of LEAD

Her main role is to answer all incoming calls and handle caller’s inquiries, re-direct calls as appropriate and take adequate messages when required, greet, assist and direct students and visitors, carry out administrative tasks such as data input, processing information, completing paperwork and filing documents, assists the sales team, manage schedules and the distribution of any sales documentation and resolve any sales related issues with customers.

Ms. Zawaydeh holds a B.A degree in Psychology from the University of Jordan.


Mr. Saleh Al-Zoubi is the Public Relations Manager of LEAD

His main role is to help manage internal and external messaging, build and maintain a positive relationships with the vendors and the accreditation bodies, act as a liaison for the meetings and arrangements of the company, coordinate with suppliers to keep enough daily stocks of all needed materials for all departments, and follow up the affairs with the governmental institutions

In addition to his 14 years experience in the area of  Public Relations, Mr. Al-Zoubi holds a BA degree in Business Administration from Shatt Al Arab University.


Ms. Rasha Attallah is the Operations Coordinator of LEAD

Her main role is to manage day to day Training Center operations from answering customers’ needs to registration procedures, supervise and organize all the needs of the training center classes, work with the training team to develop and manage new training programs, manage the tracking and reporting of the trainers and the trainees, and manage the students’ payments and instalments.

In addition to her 6 years’ experience in the area of training, Ms. Attallah holds a BA degree in English Literature from Damascus University.


Ms. Rahaf Irbash is the Training Specialist of LEAD

Her main role is to identify training needs per trainees, define course contents and duration, prepare training material, establish training plan coordinated with the project plan, identify training facilities and measure success of training to make sure that the stakeholders would get the proper training to operate in their organizations.

In addition to her 6 years experience in the area of training, Ms. Irbash holds a BA degree in Computer Science from the University of Jordan.